Entrepreneurship Beyond the Hype: What Young Africans Really Need to Succeed

True entrepreneurship requires patience, skills, resilience, and the willingness to learn continuously.

Many young Africans have the drive to succeed, but lack access to proper guidance, mentorship, and practical education.

At YESA, we emphasize entrepreneurship as a journey of growth, not hype. Success comes from solving real problems, understanding value creation, managing failure, and building sustainable systems.

Young entrepreneurs must invest in learning—financial literacy, communication, leadership, and digital skills. More importantly, they must develop character: integrity, discipline, and consistency.

Entrepreneurship is not a shortcut; it is a responsibility. When young people understand this, they stop chasing trends and start building ventures that last.